At the core of Tissot's business is a truly Swiss attitude. The company's headquarter and facilities are located in the small town Le Locle, keeping loyalty to its Swiss roots. Tissot watches are made of high quality materials and have excellent design, wide functionality, accuracy and affordable price. The high level of the Tissot brand is evidenced by its brilliant history, during which the company became the Official Timekeeper and partner of the NBA, MotoGP ™, FIM World Superbike, FIBA, AFL, RBS 6 Nations Rugby and World Championships in cycling, fencing and ice hockey. Tissot watches are sold in more than 160 countries around the world. Creating its unique innovative watches, Tissot stands by its signature, Innovators by Tradition.