BAON is a chain of fashion stores for women, men and children. The main part of BAON collections is CASUAL clothes - about 85%, 10% FASHION-CASUAL and about 5% is ACTIVE collection. In the winter collection BAON offers its buyer a wide selection of outerwear (jackets, jackets), as well as professional ski clothing. At the same time in all the lines of the brand there is a wide range of blouses, dresses, shirts, knitwear, t-shirts.

BAON clothes correspond to the current trends. The collections are balanced in such a way that the buyer can choose a mini wardrobe from the current collections, and the whole atmosphere of the store helps to easily create your image. When developing collections, designers use the principle of total-look, complementing the collection of men's, women's and children's clothing accessories (hats, scarves, stoles, jewelry, bags, shoes).

Throughout its history, the BAON brand has been represented by famous people from various fields. In 2014, the brand Ambassador to Russia and the CIS was Ivan Okhlobystin, and in 2016, the face of the BAON brand was lyaysan Utyasheva, a Russian athlete, honored master of sports in rhythmic gymnastics, a multiple winner of Russian and international competitions, world champion, six-time European champion, popular TV presenter.